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      <image:caption>Facebook Ads can be hard to understand for even the most seasoned of marketers. Hootsuite wanted to help, so I conducted extensive research and wrote this all-inclusive guide, landing page, and webinar series. Not only was this appreciated by Hootsuite’s general audience, but the Sales Team was able to share this content with prospective leads. This guide and the related webinar attracted 12,854 webinar attendees, generated 3,443 leads for Hootsuite’s enterprise business, and was an “incredible lead generation success” according to stakeholders.</image:caption>
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      <image:caption>Hootsuite’s recent trends research indicated a high audience interest in personalized content. To provide the audience with value, I conducted all research and interviews to write a practitioner webinar and all accompanying content.</image:caption>
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      <image:caption>I chatted with interior designer Lindsay Biondo to find out the benefits of — and how to style — the closed-concept floor plan.</image:caption>
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